NoMad Playing Cards were inspired by actual architectural elements of The NoMad Hotel. From the fireplace in the lower level to the hotel’s signature phrase: “Made Nice”. The back design, when rotated laterally, forms the shape of an eye – a gentle nod to the Latin phrase at the top and bottom of each card: “Beauty is in the eye of the beholder.” Even the interior of the box has a pattern branded with The NoMad logo. No detail was left untouched.