Trautwein Distillery Co. is a German distilling company who wanted to develop a brand based on their late grandfather, Ken Trautwein, 1930’s migration travels. The whiskey is uniquely made by using scottish blends from their next door neighbor in Speyside which are then aged in American Oak and distilled in Germany. Truly a cross-cultural product.
The solution was to use visual cues from his actual passport, passage, and the rawness that period reflected. Being minimal, rough, and building up the “craft” cues helped evoke the character of the story.