Mayhaven
The Spirit of Enlightement
Mayhaven Ginger Liqueur was created to embody serenity, curiosity, and the spirit of infinite possibility. Produced by Artist in Residence Distillerie in Québec, Canada, the premium ginger liqueur balances vibrant ginger root with filtered spring waters, resulting in a spirit that feels both uplifting and otherworldly—a universe captured in a bottle.
Chad Michael Studio developed the branding, package design, and visual identity for the project, creating a contemporary expression inspired by enlightenment, exploration, and the limitless potential of creativity. Elegant typography, refined detailing, and a restrained visual language work together to evoke a sense of wonder while allowing the quality of the spirit itself to remain at the forefront.
The result is a premium liqueur brand that speaks not only to the unique character of the liquid within, but also to the boundless imagination and craftsmanship behind its creation. Mayhaven captures the idea that great spirits can transport us somewhere beyond the ordinary—an invitation to discover the Spirit of Enlightenment.
Services:
- Branding
- Copywriting
- Packaging
- Photography
Client: Artist in Residence Distillerie
Location: Québec, Canada