Rincón Rum

The Spirit of the People

A label inspired by the shifting spirit of Puerto Rico, where the island transforms from lush jungle daylight to the glowing depths of the sea at dusk. While Rincón Silver Rum reflects the vibrant energy of tropical flora beneath the daytime sun, the Añejo drifts into the marine reserve at twilight, where native reef life moves through the deep beneath moonlit skies. Both labels are framed with hand-drawn illustrations, capturing the untamed beauty, culture, and rhythm of the island from day to night.

Services:

  • Branding
  • Packaging
  • Copywriting
  • Production Guidance
  • Photography
  • Illustration

Client: Rincón Rum

Location: Mayagüez, Puerto Rico

Puerto Rico rum bottle showcasing premium packaging design and branding for spirits industry by Chad Michael Studio
Puerto Rico rum bottle showcasing premium packaging design and branding for spirits industry by Chad Michael Studio
Close-up of a red and white Rincón Rum seal logo on a bottle.
Rincon Rum package and label design
Rincon Rum package and label design
Rincon Rum package and label design
Puerto Rico rum bottle showcasing premium packaging design and branding for spirits industry by Chad Michael Studio
Puerto Rico rum bottle showcasing premium packaging design and branding for spirits industry by Chad Michael Studio
Puerto Rico rum bottle showcasing premium packaging design and branding for spirits industry by Chad Michael Studio