branding and packaging design agency for custom bottle design, branding, packaging, and label design. American Whiskey, Gin, Vodka, Bourbon, and Absintherange of custom bottle design, branding, packaging, and label design. American Whiskey, Gin, Vodka, Bourbon, and Absinthe

We're selective by design: we create just 15 brands a year—all built to endure.

Since 2014, we’ve specialized in spirits branding, packaging design, and custom bottle development exclusively for the beverage industry. Every project is built from the ground up, crafted with intention for distilleries, startups, and beverage companies seeking to defy convention and stand apart in a crowded market. From the first spark of an idea to the moment the final product reaches the shelf, we guide the entire process with obsessive attention to detail and a deep respect for originality.

Each brand is led personally by founder and sole designer Chad Michael, ensuring a singular vision and hands-on creative direction throughout. We don’t imitate—we invent. As a boutique spirits branding agency, every identity, package, and bottle is developed from scratch to create meaningful differentiation and lasting brand value.

Our end-to-end capabilities span every stage of development, including naming, brand strategy, branding, package design, custom bottle design, bespoke glass and closures, illustration, copywriting, and full production management. Whether launching a new whiskey, tequila, vodka, gin, wine, or emerging beverage brand, our goal is simple: create products that don’t just enter the market—they command it.

Custom Glass - Branding - Packaging - Custom Closures - Copywriting - Photography - Cinematography - Name Creation - Custom Glass - Branding - Packaging - Custom Closures - Copywriting - Photography - Cinematography - Name Creation - Custom Glass - Branding - Packaging - Custom Closures - Copywriting - Photography - Cinematography - Name Creation - Custom Glass - Branding - Packaging - Custom Closures - Copywriting - Photography - Cinematography - Name Creation - Custom Glass - Branding - Packaging - Custom Closures - Copywriting - Photography - Cinematography - Name Creation - Custom Glass - Branding - Packaging - Custom Closures - Copywriting - Photography - Cinematography - Name Creation -

branding and package design for rumbranding and package design for rum
Branding, packaging, and label design for California Smoked Bourbon whiskey. Woodcut illustration, copywriting, and gold foil label design.Branding, packaging, and label design for California Smoked Bourbon whiskey. Woodcut illustration, copywriting, and gold foil label design.
branding and package design for tequilabranding and package design for tequila

“The studio is highly selective because we’ve realized the greatest work comes when we believe in the client and product. Every project is given all the attention needed in order to make it truly remarkable regardless of budget. The results are a reflection of the studio so it must be sensational or we’ve failed. We feel we are only as good as our most recent brand development so we are constantly pushing on all fronts.”

Chad Makerson Michael | Owner and Designer