St. Laurent Série Exploration

Série Exploration is an experimental range of aged spirits created for Distillerie du St. Laurent. The collection explores unconventional ingredients, aging methods, and flavor profiles across three expressions: Gin Vieux, Single Malt Whisky, and Whisky 3 Grains.

Chad Michael Studio developed the branding, packaging, and bespoke bottle design for the series. At the center of the identity is a large gold-foiled emblem, an esoteric amalgamation of nautical maps, coordinates, navigational markings, and maritime cues that speaks to exploration and discovery. A shared visual system unites the collection, while distinct colors give each expression its own identity, with all expressions housed in a ribbed, extremely tactile custom glass bottle.