Two Worlds Whiskey
The Spirit of Alliance
Two Worlds Whiskey is a range of American whiskeys created exclusively for France, bringing together the traditions of American whiskey making and French wine and spirits culture. Distilled and aged in the U.S. before crossing the Atlantic to be bottled in France, the brand was built around “The Spirit of Alliance,” celebrating the historic relationship between the two countries.
Chad Michael Studio developed the branding, copywriting, and packaging for the range, including La Victoire, a barrel-strength straight bourbon, and Alliance, a single-barrel American whiskey finished in a French oak red wine cask. The packaging brings both worlds together through dense, historically inspired typography and illustration, pairing American and French iconography with maritime cues referencing the whiskey’s journey across the Atlantic.
Each expression evolves the same visual language through its own palette, detailing, and storytelling, creating a whiskey package that feels distinctly American and French at once.
Services:
- Branding
- Packaging
- Copywriting
- Box design
- Photography
Client: Two Worlds Whisky Co.
Location: France
